The American Advertising Federation (AAF) Student Conference and Competition was held in Houston, Texas through Nov. 2-3.
Thirteen students from Texas A&M-Kingsville entered the competition and returned home with three awards placing in all top three spots.
The competition requires each team to act as an advertising agency to create a plan book, present their idea, submit all work virtually, and return to the starting position in the time limit of eight hours. Each team was a mixture of students from OSU, LSU, UT, Texas A&M, Texas State, SFA, UT-EP, and the University of Houston.
Alexandria Willars, junior communications major, was in the third place winning team.
“I’m really glad I got to experience this opportunity and our group worked really well and I was just excited to be able to participate in this,” Willars said.
The second place winning team had communications major Ramiro Adame, junior communications major.
“The fact that this is the first semester that I’ve done any kind of advertising at all and to get second place in this competition was really shocking for me, but I’m actually proud of myself,” Adame said.
Kandyce Castillo, junior communications major, said her emotions for the competition changed after being in the first place winning team.
“I’m really glad that I came. I had a lot of fun, learned a lot of new things,” Castillo said. “Didn’t expect to win first place because this is my first time ever doing anything with advertising but I’m really glad it was an