KrizTrendz – Thinking Pink at TAMUK

KrizTrendz – Thinking Pink at TAMUK

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Ashley Garcia, senior communications science and disorders major and Kappa Delta Chi sister, climbed up the ladder and wrapped a pink bow around the palm tree on University Boulevard in honor for her aunt that past away four years ago from breast cancer.

“When doing the bows I felt happy because she’d be proud of what our sorority is doing to inform everyone about breast cancer and supporting the cause to find a cure.”

Statistics for US state that the chances to develop invasive breast cancer for women are 1 in 8. It is the second leading cause of cancer death. It is estimated that about 40,000 women will die from cancer in the US during 2012.

The university has active students that take responsibility to spread the word on breast cancer awareness.

Sorority Kappa Delta Chi decorate the university’s palm trees every year since 2003 with pink bows. “On Wednesdays we wear pink all during October, and together with Alpha Sigma Alpha we’re having a cupcake sale near the library,” said Ashley. “Around campus we have placed candy bowls with cancer facts attached to each candy and we hold weekly mini manis at the sub on Wednesdays from 11-1 (painting people’s nails show their support).”

“I show my support by seriously giving money to the charity, wearing pink and even my picture [on Facebook] is pink,” said Matthew Bowers, former Javelina student, expressing his ways of showing his support for breast cancer awareness. “I also do runs and other events to support.”

The trend to wear pink is popular during the month of October. Not only students in school around the US, but organizations such as the NFL make it a point to show their awareness by adding pink to their football uniforms. The significance to see people sport out the color pink in support for   awareness gives hope to those that suffer from a family loss or someone battling cancer. “When I see someone wearing a bow or a shirt it makes me realize that my mom isn’t alone and that my family isn’t going through it alone either. That there’s other people fighting and that by supporting each other we become stronger,”  says Liza Rodriguez, sophomore journalism major.

While others such as Jonathan J. Adams, senior communications journalism major, believe that wearing pink isn’t such an effective way of supporting awareness.

“I honestly never got the point in wearing pink as a form of support, though. In my opinion, it’s almost like clicking the ‘like’ button on Facebook for starving children.” Adams said, “It shows you care, but it doesn’t always show you did something.”

Despite the charity runs and fundraising, there are many other ways you can donate money to a breast cancer organization. Ladies, beauty products such as ELF lip gloss, Orly nail polish, Philosophy Face Moisturizer, and Matrix Biolage hair kit will donate part of the proceeds to a breast cancer organization. Clothing retailers like Under Armour, Puma, New Balance, and Old Navy sell unisex items that also give a percentage of the proceeds to breast cancer organizations. Be aware to read the labels beforehand purchasing, not all items that are in the trend of pink for breast cancer will donate to an organization.

While donating and becoming involved is always helpful, I strongly encourage you to get checked. The university clinic allows both male and female to get tested for breast cancer. “People can show support by wearing a ribbon, becoming informed, but especially by getting checked, because that way, the suffering of others doesn’t go by unnoticed.” says Rodriguez.

For more information on National Breast Cancer Awareness Month, visit or