A look in entertainment

A look in entertainment

by -

With this month marking the 100th anniversary since the sinking of the Titanic, director and perfectionist, James Cameron, brought his classic film back to theatres in 3D and IMAX last Wednesday. This is the third film of the year to come back and be displayed in the new developments of the third dimension. First, Disney brought back ‘Beauty and the Beast’ and then it was George Lucas’ prequel, ‘Star Wars: The Phantom Menace‘.
Both brought in big numbers on their respective opening weekends for being second chance releases.
This new “trend” began when the Lion King was re-released in 3D in late 2011. The Lion King earned $95 million overall, making $30 million its first weekend. After its major success, old classics are coming back around for an opportunity to experience the new quality films have today.
Is having these movies released in 3D the reason these films actually have success? Very few films have had success in providing the full effects and purpose of 3D. These days, films are being released left and right in 3D, even though there really is no purpose. So if it’s pointless for new releases to come out in 3D, what’s the point of bringing back classic films in 3D? The real reason these films are having success is because of the fun audiences get out of going to a theatre and watching an old film they haven’t seen in years. Sure, you can just go out, buy the DVD and watch it on your 3D television, but it just isn’t the same. There are overpriced refreshments, the huge screen with loud speakers, half an hour of previews and the whispers of those next to you as they recite every single line during the movie. Who doesn’t enjoy that?
The whole point of these 3D re-releases is to watch a classic film that has the technology and quality we put in our films today. Even if most of the films coming back only have a scene or two that looks cool in 3D, people will still go out and see them because audiences grew up with these films. Hollywood will be re-releasing any movie they think would look neat to audiences. Expect films like ‘Ghostbusters’, ‘Finding Nemo’, ‘Monsters Inc.’, and ‘The Little Mermaid’ to jump on the bandwagon throughout the year.
No matter what, these films will have success because of the simple fact that it’s a film you have missed. People would rather watch the Hunger Games a third time than watch a three hour film about some ship (the reason Titanic only made about $20 million its first weekend, and it got a head start). If you think about it, would you rather have old 3D movies as a choice at the box office or a prequel to Twilight? I thought so.