Observation: Christmas shopping not affected by poor economy

Observation: Christmas shopping not affected by poor economy

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By Frank Garza: Associate Managing Editor

It’s that time of year again. With Christmas just around the corner, people are out and about searching for gifts for their friends and family. But thanks to a poor economy, money is tight, and people can’t afford to spend as much as they could before. Has Christmas finally hit a slow this year?

The economy grew by 2% in the third quarter. Retail sales increased by $39.8 billion. E-commerce, sales that occur over the Internet, increased by $48.2 billion, a 1.9% increase from last quarter, stated the U.S. Department of Commerce.

Major retailers have been working hard to attract customers by having crazy Christmas sales. Walmart, for example, has cut prices down for the Nintendo 3DS, iPads, and iPod touches. Other retailers are marking down prices too, according to Christmas2011.co.

After a trip to various stores in McAllen, such as Target, Walmart, and Kohls, and a visit to the Rio Grande Premium Outlets, it seems that people are far from discouraged by the economy. Lines are still long, stores are still bustling, and the Christmas spirit is far from gone.

A Target store in Georgia reported that they’ve had a busy season and they only expect it to get busier. Customers are trying to find the best deals, and they’ve gotten smarter about their purchases, stated the WTOC News Station.

Even though the economy hasn’t improved much, it’ll take a lot more than a bad economy to halt the Christmas holiday. It seems that spending has actually increased this year over the last, which is more than a good sign; it’s a Christmas miracle.

Editor in Chief of the South Texan at Texas A&M University - Kingsville

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