Jenni Vinson, a professor at Texas A&M-Kingsville, was contacted by a company based in San Francisco to feature her artwork on its clothing. The company, Vida, sells clothes from designers and artists from around
the world online. Vida reads to be a “Global partnership of co-creators” on their website. Vinson has created and continues to work on her own personal clothing line that is featured on Vida.
Normally creating artwork for fund- raisers, cancer survivors or people who are need of help, Vinson sees passion over profit. She was not trying to be discovered and become the next dom- inating name in the fashion industry. Instead it was the routine of Vinson posting her artwork to social media for friends and loved ones to enjoy, that caught the attention of the company in San Francisco. Vida inquired if Vinson had any more artwork for her to show- case after seeing a few paintings Vinson posted.
“I do have my own website that
collects my artwork, poetry and has everything there. When I shared that with them they asked me to be a con- tributing artist to their clothing line.” Vinson said of the process of getting her clothing line on Vida.
Although a great opportunity, Vin- son would not be satisfied with just giving her artwork to someone to do whatever they wanted with it. Not only does she create the art but also Vinson has artistic retention of the image and determines the placement of her art on the products. Meaning that Vinson still owns the actual images of her artworks being used, along with the opportunity to lay the exact placement of her image wherever she pleases on the clothing.
“As an artist I like keeping control over what I do. So they gave me access to their program and let me set up.” Vinson said about having artistic con- trol on her clothing line.
Pleased about her new clothing line Jenni Vinson might be more excited about the platform that is being creat- ed for other Mexican American Artist. Being from Alice Texas, Vinson knows the difficulties that Mexican American artist from small towns struggle with
to get their artwork out into the public eye.
“I immediately let them know that I was South Texan Mexican American. There are not that many venues for Mexican American artist to present their works. This is an opportunity
for one more Mexican American artist voice to be amplified by the communi- ty.
A new opportunity to show the world her art on something other than a can- vas motivates Vinson. A nontraditional way for artist to be newly discovered has been found by Vinson and she hopes to not be the only artist to take advantage of this opportunity.
“I want to encourage more students
to use their artwork for this medium. Having a new facet of taking our art and putting it onto fabric is an opportu- nity that is groundbreaking for TAMUK and other artist,” Vinson says of this new opportunity for artists.
There are 84 products ready for pur- chase on Vinson’s Vida page. The per- sonal clothing line of Jenni Vinson can be seen and purchased from http:// shopvida.com/collections/jenni-vin- son.